STUDY OF EXTERNAL AND INTERNAL FACTORS AFFECTING ENTERPRISE’S STABILITY

Abstract

The paper analyzes the factors of enterprise’s stability meaning system’s ability to maintain its qualitative certainty via self-organization targeted to overcome the environment. The authors prove that enterprise’s stability is characterized as system’s activeness and adaptiveness and is formed under the influence of a set of external/internal environmental factors. The first directly depend on enterprise’s operations arrangement, the second are external to that arrangement and are outside of enterprise’s influence zone. So, the most significant direct influence factors are consumers, competitors, suppliers, contact audiences. Indirect influence factors do not act on an enterprise directly but cause the environment to change which may affect an enterprise. This article covers on such factors like economic, state and political, scientific and technological, legal and socio-demographic, etc. Finally the authors come to the strong conclusion: one of the most important ways to enterprise’s stability is the training of organizational culture of staff, featuring its philoso-phy, its basic operational principles (company’s relationships with suppliers, consumers and com-petitors), management style, attitude to staff, etc.